Umbro X Sucuk Bratwurst
Oversized Crew Neck T-Shirt. Raised High Gloss Transfer Print Logo to back Neck & Nape. Padded Embossed Graphic to Front Chest.
The collaborative line pulls inspiration from Sucuk und Bratwurst’s influence of dystopian futurism with items like the Oversize Tee. The short-sleeved top is embellished with tonal embossing on the front, depicting an alien head with the UMBRO logo for its eyes. Around the back, you find a raised, high gloss transfer print that further brands the piece and completes the overall design.
Sucuk und Bratwurst – “It’s just a name,” says Lukas Olgac, Denis Olgac, Alessandro Belliero, and David Goenner. The four designers make up the Berlin Based Studio Sucuk und Bratwurst, which specializes in 3D renderings. Lukas explains, “We don’t think you should waste your time trying to find the coolest name but, instead let your work speak for itself.”
And “speak for itself” is what the guys have been doing, their polished hypnagogic renderings earning them a cult following of nearly 30,000 on Instagram. Though their 3D work has attracted the likes of Alexander Wang, Nike, Dazed Beauty, and Post Malone for collaboration, they don’t limit themselves to just digital renderings. The studio has also touched on sculpture, poster graphics, and clothing — you might recognize their designs on the hard-to-miss 032c Motocross collection.
All notable collaborations aside, what’s most interesting about Sucuk und Bratwurst studio is the esoteric genre it works within. Characterized by dark colors, edgy illustrations, and a disregard for legibility, the style has been loosely referred to as “Dystopian Gothic.” Its origin isn’t absolutely clear, but a lot of designers would attribute its inspiration to underground culture and rave flyers. However over the last several years, the genre has evolved to be repurposed in commission by brands, infiltrating mainstream culture with its seemingly counter-culture appeal. While commercial interest in graphic design trends like this is nothing new, it’s a big factor in the way studios like Sucuk und Bratwurst are able to attract more attention.
Their latest creative journey sees them teaming up with Sports Brand UMBRO to create a capsule line inspired by their influence of dystopia futurism to create a line which challenges the perception of sportswear to bring something that demands attention.